Sunday, June 8, 2008

Moblogs & Mobisode: The new cutting edge communication weapon.


Above: A picture of a modern cell phone browsing the web (Source: Google.com)

With a simple click, you can have your photos or short clips, posted and published in your weblog. People have huge versatility with moblogs, for example mobisode. It is basically broadcast television episodes that have been specially made for mobile phone screens which will last you one to three minutes. One of the advantages that can be obtained is that, users of mobile phones can be entertained anytime, anywhere over the world. Famous ‘spin offs’ series that was made into mobisodes are, 24: Conspiracy which is taken from the 25 drama series (Fox.com 2008)


Above: The anticipated show '24' (Source. Google.com )

So how this does relates to current document and publishing issues? It’s forever an on going process. To compile these mini clips into the compact cell phone screen and resolution will be a challenge. Document and publishers will have to edit these broadcast episodes in a comfortable way to be watch, and take into consideration, where the advertisement is going to be during the broadcast. According to Neilson, if there is any monitor or screen in a device for communication, in our case a cell phone, users are bound to search keywords as they scan the document. (Neilsen 2007) In addition to that, in current mobisode episodes can be ended with hyperlink and navigation menu with text that will be shown in the mobile phone. This would greatly help and assists readers. (Walsh. 2006)

You already have millions in your fingertips

The whole world is already involved in moblogs or mobile TV. Japan is already the leader for mobile TV with 20 million cell phones equipped with TV receivers, followed by Korea. (O’Brien 2008) In Europe, Italy have been the leader for mobile TV with mobile networks commencing mobile TV services as early as in 2006. These Italian mobile TV watchers are offered dozens of live telecast and channels. (O’Brien 2008) So, moblogs or moboside, they are the upcoming battle for publishing supremacy. It is basically how, document publisher utilizes it. Besides that current document designing theories such as hyperlinks and navigation bars should be implemented to give a more multimedia edgey feel in episodes.

References List

O’Brien J, K Mobile TV Spreading in Europe and to the U.S.’ Viewed on 8th June 2008 at http://biz.yahoo.com/nytimes/080506/1194771946810.html?.v=18

Nielson, J ‘How do little users read?’ Viewed on 8th June 2008 at
http://www.useit.com/alertbox/percent-text-read.html

Fox Broadcast Television Company 2008 ‘ 24 : Action Series ‘ Viewed on 8th June 2008 at http://www.fox.com/24

Walsh, M. 2006, Australian Journal of language and literacy, “The ‘textual shift’: examining the reading process with print, visual and multimodal texts”, Vol.29, No.1, pp.24-37.



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