We are basically talking about two different mediums; one is online which text is on screen and print which are conventionally straight forward articles printed on papers. Really not much space to be creative, in my opinion. Below you are able to view documents which are designed on print and online.
An example of an online document
An example of a printed document
As you can notice, both print and online designing has its advantages. Online designing for instance can be beautified by added interactive features such as videos and animations. You can virtually see an article come to life, as you read it. However, according to Jakob Nielsen, readers in general do not read an article or text online, they just scan it. (Nielsen 2007) What do I mean by scanning? Try using the term ‘proofreading’. In other words, Jakob Nielsen interprets scanning as highlighting keywords, sub headings which roughly tells a reader what is the whole document about in the first place. (Nielsen 2007)
So print or online designing, which is better? In my opinion, neither. It is a different ball game and market all together. You could derive better response from older readers which are not tech savvy in print media, and vice verse. Fundamentally, the sole objective and targeted audience for the document affects the designing document process.
Reference List
How user’s read on the web: Alert box, Jakob Nielsen 2007 October 1, Viewed on 6th May 2008 at http://www.useit.com/alertbox/9710a.html
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